It was a bitter cold New York February morning when the Previse SkinCare team descended on Lincoln Center. Ushered in through a secret back entrance the team joined celebrity stylist @TedGibson and his Gibson Beauty team to prepare the stunning CarmenMarcValvo models in time for their 2:30pm walk down the runway. Held in the largest main stage venue, industry icon Valvo hosted over 1,000 attendees as he debuted his fashion forward fall 2015/spring 2016 men and women looks. As reported in Second City Style, ”Carmen Marc Valvo is synonymous with sophistication and class… slimmer cut and tailored to perfection while still catering to the mature clientele who may desire something classy but with a bit of an edge.”
Led by Previse Beauty Ambassador and Artistic Technical Director Mara Capps, each model received their personalized Previse skin rescue treatment as part of their pre-runway prep. Beginning with a steamed towel to remove makeup, surface oil and dry winter skin skin, the model’s skin was quickly dressed with our new universal tonic for all Previse Skin Types. Shown below, our latest bio-healthy innovation is a fabulous hydrating tonic crafted at the request of Professional Makeup Artists. The dual-benefit, mattifying hydrator helps scavenge free radicals PLUS acts as a key, light-weight barrier to makeup that may contain parabens, triclosan and other skin irritating ingredients.
Though backstage was buzzing models remarked that the Previse luxe treatment was a tranquil oasis and exactly what they needed that cold winter morning. Following their skin treatment models headed over to @RomeroJennings and his fabulous MAC team for the stunning makeup showcased in the images below.
According to Capps, “Previse Nutrify Tonics are by far the most popular products with my clients who love the silky feel. And since the tonics do not contain alcohol or parabens I can use them anywhere on the face, including right around the eyes without a problem. Our new universal tonic is a brilliant addition to the Previse brand!”
Here are a sampling of beauty + fashion. Be sure to check out all our Getty images and Nutrify Tonic feature.
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